2017 was a bad year for bollywood. That is also an understatement.
Big banners had dished out real below average content and the year saw tragedy
after tragedy at the box office. 2018 in that sense has been sunshine in a big
way. Not that movies have just done well. Some of them have probably been
riding a wave when audiences seem to be in a mood to lap up just whatever comes in the way
having said that success is an undeniable fact for all these movies.
That 2018 could turn out to be different is when a movie
called Sonu Ke Titu Ki Sweety broke unprecedented barrier by crossing the 100
crore mark. Then came the surprising success of movie like Baaghi2 and Satyamve
Jayate. In any other year probably these movies would have not done so well.
However the simple bottomline is audiences showered their love on these movies
and they got great profits for the makers.
The real noticeable part of 2018 has been the range of
movies that have hit the bulls eye at the box office. Some of them came without
much hype. The biggest example was John Abhraham’s Parmanu, a movie that came
with almost zero hype because reportedly John had a tiff with the makers.Yet
the movie clocked not just revenue but at some centers it ran for 50 days plus.
Around or much before Parmanu there were three movies
which indicated 2018 audiences were up for different content and genres as were
the makers willing to make up for a bad last year Padman – a movie that focused
on proper healthcare and menstrual hygiene for women – Hichki – about a woman
fighting her on health issue trying better education for have nots and Raid – a
story on what lay in store for tax officers when they locked horns with the
powerful.
The real game changer has come in the last two months.
Trust Ayushman Khurrana to ride this wave of change this actor has done more
different content than some of our other high rated stars could ever
imagine. Riding on his image and good
work from last year Ayushman came up with Andhadhun. Written and helmed by the
master of suspense stories Sriram Raghavan. This one kept the audiences hooked
and a story where Tabbu has played her darkest character till date has been raking
in moolah since. Andhadhun celebrates the comic side of darkness and people
have loved it.
Just on the back of Andhadhun came Badhaai Ho which has
touched a story which so many of Indian households in smaller and even bigger
town have seen. So many couple in fact go for one more child in the hope that
this might ignite the mundane of their lives. Yet it took so many years for a
director to touch the topic. Amit Ravindernath Sharma brough such hilariousness
and emotional depth to the story that this one has almost eclipsed everything
around it . How many of you even knew the real name of that pleasant face guy
was Gajraj Rao who is now an overnight star because of the movie. The success
and buzz around Badhaai Ho is so big that I will not be surprised if this one
holds its own against Thugs Of Hindostan when it is released.
Tumbbad is another slow and confident example of success,
if the claims of this one being made at a shoe string budget of 5 crores are
true then this one is a big box office winner too and a movie which worked
purely on visuals and moments. There are barely dialogues in the movie.
The last brilliant stuff has come in the trailer of Pihu
a two year old girl trapped in a flat with probably just the dead body of her
mother will leave you chilled to your last nerve. A content which no director
of 90s would touch.
The year has opened us to content and the game is
changing. In a time when some of our celebrated stars have delivered duds like
Race3 and our celebrated makers ended up murdering classics like Sairaat with
its shining lipstick version called Dhadak , true content has ruled the roost. Thank
god and the content directors for making the theater a worth visiting place
once again.
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