A grand battle of content arrives this September in Bollywood !

After a long time this September will be an interesting month for all of us Bollywood buffs. I would want to add the last release date of 31^st August too to this interesting unfolding scenario. Off late bollywood has been wedded to high level promotions and big stars riding big name duds. This month changes all that starting 31^st  August to 30^th September we have an array of movies which are totally driven on content. None of them has a single today’s superstar. Sure some of them have done great work in the past but this is like them trying to redeem themselves or telling us they have some fire power left in them. What makes this month extremely nail bitingly interesting is that all these movies drive themselves on a unique content theme or a content theme which is an old trusted weapon like comedy. However make no mistake all these movies will hope that the content clicks and their movies work on word of mouth. Now ask yourself when did this happen last in Bollywood. You will have to go back to way back into dates like 2008 and 2007 since then Bollywood had become Khans, Kumars and Hype based industry.

You can look at some of these dark horses here

Stree – This one is a horror comedy which has a tinge of romance in it. Rajkumar Rao and Pankaj Tripathi with Shraddha Kapoor add to the star power of this movie. Now given that all of them are not heavy duty the trailer has caught on big time on internet and given that in its background is a true incident which took place in Telangana a few years back this one is sure a dark horse

Yamla Pagla Deewana Phir Se – Contrary to the purist media’s stand the three deols together have driven good box office numbers. Yamla Pagla Deewana brings back the same whacky comedy aura and the attitude to laugh at their own selves from the Deols. This one could be a big winner given not much competition in September.

Manmarziyan – Anurag Kashyap is going back to what made him popular – telling dark love stories. Fact is popular eye caught him when he gave us the dark and racy DevD. For a lot many this is not Anurag Kashyap’s forte and I can say with some confidence that Manmarziyan could get Anurag the much needed Box Office glory –even Mukkabaaz’s better moments were when the love story was unfolding. This could also be Abhishek Bachchan’s redemption but make no mistake in this movie too content is supreme

Batti Gul Meter Chalu – If I had to place my bet on one movie that could surprise us with its box office victory it is this movie. It is helmed by Shree Narayan Singh who gave us the social super hit called Toilet Ek Prem Katha and here too he touches a raw nerve through the trailer about the corruption in power departments of India. This one has a tinge of retribution in the content and the lucky mascot of all revenge movies is in this one too namely Shraddha Kapoor, you just have to look at the numbers of Ek Villain and Baaghi to understand what I am saying.

Sui Dhaaga – Each time Yashraj films hits a low phase they have revived themselves by fresh content cinema. Some of their recent better wins have been in movies like Dum Laga ke Haisha and Hichki. This one has created a buzz in the multiplex audiences and Anushka getting trolled for her crying will only add to the buzz. The trailer does promise a rich content of small town dreams. This one could win big.

Paltan – A lot many are saying that Paltan looks like Border reloaded and this is where they are so wrong and this is where we get our heartland and mass cinema totally off the radar. Fact is the story of Nathula 1967 is not known to many Indians. This is a story where a new confident stood to the tyranny of the Chinese Dragon. Sometimes stories of Valour are enough to ride into hearts of audiences even if scenes or screenplay looks forced to the purists – you need to look at the numbers Parmanu made without any media or hype support.

Come September. Week after week. We will see a battle of content. Am riding into theaters every Friday for sure.